Email Marketing Plan
Posted on October 27th, 2009
Are You Looking For An Effective Email Marketing Plan?
Here Are a Few Tips For the BEST Time For High Open Rate For Your Email List
When is the best time to send an email to your marketing email list?
it’s pretty apparent why this question is asked so often. If we email marketers know when our audience is sitting at their computers, then there is a greater chance that they’ll see it. If they see it, they might open it, click on our links, get out their credit cards and buy our products.
Email marketers need to try to find the “sweet” spot: That point in time when the recipient’s email inbox is somewhat empty, so your email will be easy to spot. You want to find the time of the day when the recipient has a some time to spare. You’ll look for a day of the week when it’s probable your subscribers are sitting at their computers.
However for the most part, an email marketing system is guesswork. And just guessing the best time to send an email doesn’t put cash in your bank accounts.
If you would like to be sure about the best time to send an email, then you’ll want to follow this easy two-step system…
Step #1: Determine when most of your readers are online.
Don’t guess! Instead, go to your traffic logs. Find out when your website is the busiest. And in especially, find out when most of the people on your list joined your list. If you can find a pattern where they joined on a specific day and approximate time range, then that is probably the best time to send an email.
TIP: If you have a worldwide audience, then people who sign up for your list on their lunch break in London is a entirely different time then those who are joining during lunch time in San Francisco. If you use a service like Aweber, you can segment your list by region, which permits you to more easily send emails to a global audience.
When you’ve determined when most of your audience is online, you’ll be able to start sending emails out at that time. But don’t forget about Step #2…
Step #2: Track and test your results!
Just because your traffic logs and autoresponder statistics suggest that most people joined on their lunch break doesn’t mean noon is the best time to send an email. Rather, you may find that your list is most responsive late at night, after they are home from work and the family is in bed. Or you may discover that they’re most responsive to your offers first thing in the morning.
The point is, determining when your audience is online serves as a starting point. But ultimately, you need to test your list to find out when they’re most responsive. This means creating identical emails, splitting your list, and sending your emails out at different times of the day (and even different days).
In short: Let your subscriber base vote through their wallets. Tracking and testing is the only way to know for certain when your list is the most eager to react to your offer.
Summary
If you liked those tips about e mail marketing and think they will put a few extra dollars in your pocket this week, then you’ll love the list-building secrets that will blast you into an totally different income bracket!
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