Email Marketing Approach
Posted on January 31st, 2011
Email Marketing Approach
Email Marketing and your Corporate Image
Putting together any successful email marketing campaign can be parallel to completing a detailed puzzle design. All the pieces have to fit. When any piece of the puzzle is left out, the puzzle is incomplete, and the missing pieces stand out for all to see.
Because email newsletter campaigns are a great way of reaching out to your clients, their importance cannot be underestimated. Therefore, it is paramount for any smart marketer to take the time when planning a newsletter’s appearance, content, and call to action. This is a nonnegotiable approach. Once you hit that send button, your email newsletter cannot be recalled. Whatever message and image is received by your recipients, whether intentional or not, will be ingrained in their memories for a very long time.
Email Marketing Newsletters should reflect your Corporate Image
“You never get a second chance to make a good first impression.” What a wise and true statement. How many of us wish we had just taken another moment before sending out that email? Typos, sloppy grammar, and bad imagery imprints on one’s mind and memory. “A picture is worth a thousand words”.
Getting Perspective – It’s Not About You
What is the purpose of your newsletter?
According to an eye tracking study: ” The average time allocated to reading a newsletter was 51 seconds, and often didn’t even scan the entire newsletter: 35% of the time, participants only skimmed a small part of the newsletter or glanced at the content”.
Using this information, you can see the need to have a clearly defined subject and message for your newsletter within the first paragraph. When scanning their emails, most recipients look quickly at only two things, the sender’s name and the subject line. Does your subject line have a short catchy title? Does it accurately reflect the content?
Who is the Sender?
The goal of any newsletter campaign is to create trust and loyalty. Without disclosure, this cannot happen. In today’s social media world, people want a more personal and honest way of communicating. Use your real company name.
People Judge by Appearance
Appearance makes an impression. As one size does not fit all, one corporate design cannot represent all. At ActiveTrail, we offer the most innovative variety of HTML email newsletter template designs from which to choose. Finding the one that fits your corporate image and style could not be easier. Who has the time to design? With our newsletter designs, you automatically start out as a winner.
Design with the Reader in Mind
The team at ActiveTrail knows that an email newsletter campaign must be based on the facts and the stats. That is why we spend so much time developing software that can give you the vital reports necessary to create and adapt your campaigns towards success. Your goal is to create a design with valuable content that will not only entice the reader to read the information, but will lead the recipient to clicking on your call to action. Engaging your audience using content that is relevant and interesting, while offering valuable and useful information is a great beginning.
Remember – your newsletters represent you. What you say and how you say it remains forever. Your prospects and clients are worth courting. Make it worth their time, to spend some time with you.
About the Author
EMail Marketing
http://www.activetrail.com
Yahoo!’s Approach to Email Marketing
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