Email Marketing Online Courses
Posted on January 8th, 2011
Email Marketing Online Courses
Email Marketing – The Lifeline Of Your Internet Business -article download
It is not unusual to have high ranking at the Search engines yet see low
conversion rates. In fact, someone else whose ranking is lower than yours may be making a killing online with his products. How could that happen? With all other things being almost equal, good web design, good sales copy, quality products, it is highly probable the other person has an effective email marketing campaign set
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in placeIt is a so-called ‘known secret’ of successful online marketers that the lifeline of any Internet business is email marketing. It brings longevity to your business. If you hope to make a long term living off your Internet business, you need to give serious thought to email marketing if you haven’t done so.
I started off my Internet business without seeing the need for email marketing. I spent a lot of time on SEO. Then one day this question dawned upon me. What am I to do with the traffic that would show up at my door?
It is a known fact that not many people will buy your product or service on their first visit to your website. Yes, some may buy the products that you are promoting but the majority won’t. The vast majority may never come this way again. You stand to lose substantial traffic in this way. Then what about those who bought something? How can they become your lifelong customers?
No wonder, successful online marketers have an effective follow-up system that allows them to touch base with their visitors. What better cost effective way to do so than through email.
4 Benefits of Email Marketing:
1.Gives visitors a personal touch to your online business. Email communication is the most cost effective way at present to touch base with your website visitors.
In a highly impersonalized world of Internet marketing, simple personalized email communiqués can do wonders for your Internet business.
2.Allows you to build credibility and trust with your visitors. You can achieve this by conducting short courses in the area of your expertise through email. The courses you conduct must be relevant to the products or services you are promoting on your website.
For example, if you are promoting weight loss products, you may conduct a short course like 30 days to lose weight. People are more disposed to buy your product or service if they gain confidence through the information you have provided.
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3.Exposes visitors to your product or service. Sales statistics reveal that most people need to be exposed to an offer 7 times or more before they buy. You have no way of exposing your products or services before your website visitors except through Email marketing.
4.Turns first time buyers into lifelong customers. Email marketing is an effective way to update your customers of your latest products and services.
Follow-up with your customers immediately after they made a purchase with an offer of a free gift or special discounts on products that are related to what they have bought. This is good marketing practice. You will endear first time buyers to you, and turn them into lifelong customers
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