List Building Fast
Posted on February 14th, 2011
List Building Fast
List Building Through Pay Per Click Traffic
There are, of course, many ways to get traffic to your site. Some of them are slow. Some of them are fast. Some are highly targeted, while others pull traffic from various sources. But almost regardless of which dimension we use as a metric to measure the efficacy of these sources, Google AdWords tends to do comparably well.
One nice feature of Google AdWords is that it is fast. That is, we can slap together a list of keywords, a short text ad, and an ad budget and, in minutes, our ad will be showing up on one of the first few pages of results on Google.
In addition to speed, AdWords is highly targeted. By choosing our keywords, we get to choose who gets to see our ad based on what they were searching for. And, furthermore, we don’t actually have to pay for anything unless people click and come to our site.
With this said, I personally suggest you use Google AdWords as follows when list building:
1. Improve the quality of your paid traffic. As is the case with most marketing efforts, you will ultimately end up using some paid sources of traffic. If you have to do this, your best option will most likely be Google AdWords. Compared to the alternatives, it is faster, better-targeted, and more flexible.
2. Improve the quality of your landing page. Often, it is difficult to figure out which landing page is better than which. The reason for this is that the traffic streams to the different pages are not the same. Google AdWords allows you to send virtually identical streams to two different pages, allow you to test which features are important and which are not.
3. Sell products that enroll buyers as subscribers. That is, use Google AdWords to direct buyers to short reports and ebooks that ultimately direct readers to sign-up for your list as an additional free feature.
Overall, Google AdWords is an excellent means for generating traffic to build your list, and also to test the mechanisms you have in place for generating your list. Use it carefully and thoughtfully and your results should be good.
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