Email Marketing Policies

Posted on August 28th, 2011

Email Marketing Policies

3 Reasons Your Email Marketing May Stink and How to Fix it!

Email marketing may be one of the oldest forms of advertising for this type of business. Any work at home venture requires some sort of email sending and receiving. When did it become a game of lies, trickery and deceitfulness? In the following paragraphs I will show some examples that effect me as a consumer and why I dont use them as a business.

Lies, trickery and deceitfulness sounds like a movie title but in fact it is the level that email marketing has come to for many marketers. Any possible way to get someone to open emails has become the name of the game regardless of the end result. Marketers are changing the sender information, the time the email was sent, and the subject line can say anything. When did honesty is the best policy change, why dont marketers just tell it how it is and leave it at that?

— First lets look at the date and why it appears to be a good thing to change. Furthermore, my outlook on this process and why it doesnt work. Marketers are changing the date of when the email was sent so that it shows as the first email in someones inbox. When I open my email account and the ones at the top of the list are dated 1908 I automatically think scam, sales letter, or junk. I am either deleting or if I feel ambitious I will open and scroll right down and unsubscribe. Leave the date alone, it is sent when it is sent.

— Second, the sender field, is your name admin, support, or santa claus? Especially when you should be trying to brand yourself, why are we not using or names? These I have to take the time to open and make sure that it is not an email from a site that I work with and would get an email titled this way. As soon as I see that it is an add or some other junk I scroll right to the bottom of the page and unsubscribe. Use your name or the name you are branding so people know who the email is coming from. Marketers who send out good content I tend to remember and usually have a folder that I keep their emails in.

—Third is the subject line that for some reason marketers feel they have to spice up in order for people to open the email. Whether it is clickbank, paypal, alert pay, and you have received payment or I received one recently that said “I just remembered when I lost my virginity”. If I made a sale online I want to know about, not open up the email and find one more ad. For the other, why I care I am unsure, this is just inappropriate and unprofessional. Once again I am going to scroll right to the bottom of the email and unsubscribe. There are so many ways to word the subject line without saying buy this and still be honest, in my opinion this is just better business.

There are more tips and tricks to make your emails better whether it be dealing with the three previous things or the content itself. The best policy overall is to be honest and your subscriber will respect you for it. Even if you get unsubscribes or unread email, I think keeping your integrity intact is definitly worth it. You can force people to read email anyway, and if you have them open it under deception it is just going to result in an unsubscribe anyway.

About the Author

Thanks for reading our article we hope you took something away useful. Check out our blog for more info and content on topics like this one. http://imorinternetmarketinghelp.blogspot.com/

Jeremy Selb

Selb Enterprises

“Making a difference one marketer at a time.”

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