5 Tips for Writing an Effective Email Newsletter
Newsletters offer a simple and inexpensive means by which to communicate with your audience and strengthen your brand. Here are 5 Tips for Writing an Effective Email Newsletter.
- In order to write great newsletters, you need to start with the end in thought. By this I mean you need to know what it is you want your readers to DO when they read your newsletter. This is your call to action and every newsletter needs one. Instances of a call to action can be to: Use a coupon code RSVP to an upcoming event visit your website or, to read about brand-new products. Once you’ve demonstrated your call for action, try to think about how you can lead readers to it without seeming very pushy.
- Next step – The Subject Line. Like you, your readers likely scan their email inbox looking to cleanse it out and delete unwanted emails. Don’t give them a reason to remove your newsletter! When writing your subject line, use these rules of thumb: People are more likely to open emails with a timely or enticing proposition. Good subject lines are attention-grabbing and thought-provoking. Our August Newsletter won’t do the trick. Your subject line should be between 5 and 7 words long Don’t use all capital letters and using exclamation points is not a good idea. They can make your email look like spam and numerous email services will block it. What’s the best rule? Before you hit send, read the subject line to yourself and choose – would I open this email?
- Next, choose great images for your newsletter. They should be relevant to your business, interesting or beautiful to look at. (Or you can just use kittens or children.) Images are a great way to catch your readers’ notice and encourage them to read what you have for them. When coupled with a catchy claim, they can go a long way in increasing open frequencies. What’s the best rule? – Use compelling, original images in high resolution. Or kittens.
- Content is key to achieving your goal! Not sure how to produce good content? Here are a few tips: Become sure your newsletters share either timely, educational or value content.Don’t write fluff just to fill the page. Break your newsletter up into short paragraphs with headers. Long paragraphs can cause readers eyes to soon glaze over. Get to the point. Write only as much as you need to get the idea across. Keep jargon out. Don’t try to show off, it’s not a term paper. Use a casual, but professional atmosphere. Be friendly and instructive. What’s the best rule? Fill your emails with interesting and relevant thoughts, tips, is linked to great websites or inspirational plans. Vary the content in each of your newsletters to keep them fresh. Write content that merits learning.
- Finally, when sending out your newsletter, remember to think about timing and frequency. Don’t exhaust your readers with constant emails. They’ll unsubscribe. On the other hand, if you promised a monthly newsletter chock full of tips or coupons, keep your promise and stick to a regular schedule. Send out newsletters in the morning, ideally on a work day. This way, they have the best probability of being read. Emails delivered on Friday afternoon can easily get buried in your readers’ inboxes over the weekend. What’s the best rule? Send out your newsletter regularly by month or by season on a Monday or Tuesday morning. Ready to get started? OK let’s do this thing.
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