Email Marketing Quick Tips:
It’s a pretty common premise that the bigger your list the better right? Now don’t get me wrong, a growing email list is great. But as your subscribers increase, you might notice that your open rates start to drop. This might occur for a few reasons. Usually, it’s a sign that you have a high number of inactive people on your list.
We refer to inactive subscribers as those who haven’t opened a single email in the last 6 months. Since the key to a healthy email list is regular maintenance, removing the inactive subscribers from your list is one way to boost email performance. But you shouldn’t just delete them without giving them a chance. First, you’ll want to send them a re-engagement email to give them a chance to stay on your list.
So what do you write in your email? Let’s break it down piece by piece, starting with the subject line. Your subject line should get right to the point. In a recent re-engagement email we sent to our inactive subscribers on our blog list, the subject line read: “Do you still want to want to be on our email list?” It seems like an obvious choice, and that’s the point. A simple, direct headline is what you’re looking for.
The same can also be said for the main content of your email. In your email message be direct about why you’re emailing them. Tell subscribers that you’re reaching out because you want to make sure they still want to be on your list. This is also a good time to reiterate the value of your emails. Whether you send blog post updates, company news, event announcements, or promotional emails, remind subscribers what they’ll be missing out on if they’re not receiving your emails. Once you’ve taken care of those content must-haves, it’s time to write a clear call to action.
To make it easy for subscribers, we recommend including only one call to action. Your CTA specifically tells them that by clicking the button, it will ensure they remain on your email list. Think of it as a way to re-confirm their commitment to your email list. You can also say that they will be automatically removed from the list if they don’t click the link in 7 days. This eases the subscriber’s fear of what will happen if they don’t click the button.
It also gives you a timeline for when to remove subscribers who no longer want to be on your list. And that’s all you need for your re-engagement email! Simple, right? So here’s what you do, take a look at your subscriber list to see how many are considered inactive. Write a re-engagement email and start cleaning your list so you have a fresh start for the new year. That’s it for today! If you have any questions, feel free to contact me and just ask.
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